Privacy Policy
Privacy Policy
Last updated: 1 May 2026
1. WHO WE ARE
This website is operated by AVA's Choice, a trading name of AVA Strategic Partners Limited. We are registered in England and Wales under company number 17202057. Our registered office is at 167-169 Great Portland Street, London, W1W 5PF.
2. WHAT THIS POLICY COVERS
This policy explains how we collect, use, share and protect personal data when you visit our website at avaschoice.co.uk, submit an enquiry or book a consultation with us, communicate with us by email or other means, or are contacted by us as part of the business development services we provide to our clients.
3. THE PERSONAL DATA WE COLLECT
• Contact and enquiry data: your name, company name, job role, email address, telephone number and any details you provide in our contact form or correspondence.
• Communication data: records of our email correspondence and conversations with you.
• Technical and usage data: your IP address, browser type, device information and information about how you use our website, collected through cookies and similar technologies.
• Prospect data: where we carry out business development on behalf of a client, we may process limited business contact details of relevant decision-makers using publicly available and legitimately sourced information.
4. HOW WE USE YOUR PERSONAL DATA
• To respond to your enquiry or consultation request: lawful basis is steps taken at your request prior to entering a contract, and our legitimate interests in responding to business enquiries.
• To provide our services and manage our client relationships: lawful basis is performance of a contract.
• To send you relevant business communications: lawful basis is your consent, or our legitimate interests in marketing our services.
• To carry out business development on behalf of our clients: lawful basis is our legitimate interests and those of our clients, applied in accordance with the Privacy and Electronic Communications Regulations (PECR).
• To improve our website and ensure its security: lawful basis is our legitimate interests.
• To comply with legal and regulatory obligations: lawful basis is compliance with a legal obligation.
5. MARKETING COMMUNICATIONS
We may send you information about our services where you have asked us to, where you are an existing or prospective business client, or where you have provided consent. Every marketing communication includes a way to opt out. You can withdraw consent at any time by emailing hello@avaschoice.co.uk
6. OUR BUSINESS DEVELOPMENT ACTIVITIES
A core part of our service is to identify and approach relevant business decision-makers on behalf of our clients using publicly available information. If you have been contacted by us and wish to opt out or ask how we obtained your details, please email hello@avaschoice.co.uk
7. WHO WE SHARE YOUR DATA WITH
We do not sell your personal data. We may share it with our clients where we are introducing you as a relevant business opportunity, service providers who support our operations under appropriate safeguards, professional advisers, and authorities where required by law.
8. INTERNATIONAL TRANSFERS
Where service providers process data outside the United Kingdom, we ensure an appropriate safeguard is in place so your data receives equivalent protection.
9. HOW LONG WE KEEP YOUR DATA
Enquiry and prospect data that does not lead to an ongoing relationship: typically up to 24 months.
Client relationship data: for the duration of the relationship and 6 years thereafter.
Marketing data: until you opt out.
10. YOUR RIGHTS
You have the right to access, correct, erase, restrict or object to our use of your personal data, and to data portability. You may also object to direct marketing at any time. To exercise any right, email hello@avaschoice.co.uk. We respond within one calendar month.
11. COMPLAINTS
Please contact us first at hello@avaschoice.co.uk. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.
12. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data.
13. COOKIES
Our website uses cookies. See our Cookie Notice for full details.
14. CHANGES TO THIS POLICY
We may update this policy from time to time. The date at the top shows when it was last revised.
15. CONTACT US
AVA's Choice
AVA Strategic Partners Limited
hello@avaschoice.co.uk
167-169 Great Portland Street, London, W1W 5PF
Company number: 17202057